Sponsorship of Athletics Australia 

The Athletics Australia brand is unique, modern, dynamic and has strong penetration across local and global markets. It has relevance from grass roots and community participation to the elite and has the power to reach Australians with the following messages:
 
• An inclusive and socially aware sport
• An exciting and dynamic sporting experience
• The fastest, most tireless and most extraordinary men and women on the earth
• Something for all bodies and minds from a lithe distance runner to a powerful thrower
• The original and base sport. All sports use athletic discipline in some form – running, jumping, throwing and walking
• Inspires patriotism in athletes, supporters and the community
• Emerging sport with world-class athletes creating national awareness
• A global brand and a truly international sport. Even the smallest and poorest nations can compete with the sporting superpowers
• Identification by the Australian Government as the lead sport in the fight against obesity and targeting improved indigenous health
 
Participants in Athletics Australia activities
The athletics community
 
• 120,000 athletes actively participating in the sport of athletics with key demographics between the age of 15-24yrs and then 25-44yrs.
• 180,000 registered recreational runners through Running Australia.
• 1.75 million of the Australian population actively participate in recreational running
• 200,000 students through Athletics Australia schools program and elite development pathway
• In excess of 500 athletes competing internationally each year
 
Sponsorship of Athletics Australia
Athletics Australia (AA) presents a unique opportunity to sponsor the sport of athletics and partner one of the biggest events on the Australian sports calendar leading-up to the 2012 London Olympic Games.
This document presents the premier high performance Australian Athletics Tour, featuring Australia’s finest athletes and international stars together competing in four capital cities over the summer.
 
For further information of our list of sponsorship properties with Athletics Australia please contact Victor Wozniak on 03 9869 5016 or email victor.wozniak@athletics.org.au

View the Australian Athletics Tour video.