Sponsorship of Running Australia 

Athletics Australia is the national governing body of athletics in Australia, from grassroots and school-based athletics up to elite level international competition.

Running Australia, its community participation program, is a vibrant network of fun runs throughout Australia through which the grass roots of the sport are supported. It includes over 80 events and incorporates 140,000 total participants annually.

Running Australia events provide motivation and fitness opportunities for the wider community to improve their health and wellness. This, and other Athletics Australia programs are at the forefront at the government’s fight against obesity. 

Running Australia aims to ensure the quality of the fun run industry by working with event organisers on best practice policy. It is a world-leading concept and will have enormous brand breakthrough as the first program of this type in the world.

Running Australia participants are high-income earners and business leaders, they are young achievers, mums, dads and kids. They compete, they are motivated and are committed to being the best they can be.

Audience demographic

*Over 80 events across Australia

*140,000 runners and walkers in Running Australia events in the past year

*25% of all Australians and 39% of 16 to 29 year olds run recreationally

*36% of the Australian population are interested in fun runs, jogging and marathons as competitors, participants, spectators or media consumers

*37% of high-income earners in Australia run recreationally

Naming Rights Opportunity

*Naming rights to the Running Australia program

*A joint logo on collateral for the Running Australia program and all events

*Category exclusivity within the Running Australia program and all events

*The ability to develop promotions and campaigns based on individual events

*Logo recognition and a link on the Running Australia section of the Athletics Australia site

*Access to the Running Australia database of 40,000 runners

Rights as a Major Sponsor of Athletics Australia

*Recognition as a partner of Athletics Australia with logo recognition on printed material and the Athletics Australia website

*Money can’t buy experiences including team building workshops and athlete appearances

*Tickets and Corporate Hospitality packages to the Telstra A-series and other premium Athletics Australia events