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Peter Bromley

Joining Athletics Australia from his role of General Manager - RunWest Festival, Peter has extensive experience as an Executive General Manager and Director across a broad range of industries including banking, data and real estate.

Prior to his role at RunWest Festival, he held the roles of Executive General Manager - Small, Medium Enterprise Segments, and Executive General Manager (Country Manager NZ) - Sales and Marketing at CoreLogic, where he was responsible for commercial outcomes and overall leadership.

Peter has had a lifelong involvement in athletics both as an athlete and administrator. Peter was President of Athletics NSW for four years, and held a position on the Athletics Australia Board for nine years.

Peter will focus on working with the AA board and member associations to ensure Athletics Australia is well positioned to support track and field across all levels of our sport, including our elite teams at major international events including Paris 2024.

Samantha Culbert
Group General Manager, Delivery & Partnerships 

Samantha brings with her more than two decades of experience in sport and major events as a strategist, innovator and marketer, with extensive experience in building engaged communities and commercial value in organisations and events. Her most recent role, Head of Impact and Engagement at the Office for Women in   Sport and Recreation, saw her lead the charge to connect more Victorians than ever before with the ‘Change Our Game’ movement and drive a reform agenda towards gender equality in sport and active recreation. Prior to her work with the Victorian Government, Samantha was CEO of leading sports marketing agency, Jump Media & Marketing and the co-founder of kid’s health and fitness business, Aussie Aths which introduces primary school aged children to track and field. She has also developed and led the Aussie Aths Fan tours to the World Athletics Championships  since 2015.

With a passion for athletics and a lifelong involvement in the sport, Samantha has also worked across all levels of athletics, having been Deputy Competition Manager of the Sydney 2000 Olympic Games and On-field Manager of the Edmonton 2001 World Athletics Championships, a board director of both Athletics Victoria and Athletics NSW, and has held roles at Athletics Australia and Athletics Victoria in development, high performance, competitions, marketing and commercial.

In her current role she oversees sport delivery, commercial, marketing, media and communications, plus digital and IT.

Adam Bishop
General Manager – Growth & Development

Adam is a senior sports executive responsible for leading the Growth and Development Department at Athletics Australia. This includes responsibility for coach education, accreditation and professional development; development and delivery of school products and programs (including the delivery of Kids’ Athletics in Sporting Schools); diversity and inclusion initiatives; participation product strategy and product development; formulation and implementation of various policies and compliance; officials and officiating; relationship management and collaboration with other athletics bodies/partners; and providing support to key organisational initiatives and events from time to time.

Adam is formerly the Chief Executive Officer of Athletics South Australia and holds a Masters degree in Sports Administration and a Bachelor of Education. Adam is also a graduate of the Governor's Leadership Foundation program.

Andrew Faichney
General Manager - High Performance

Andrew Faichney is the General Manager of High Performance and is responsible for leading the Athletics Australia High Performance program. Andrew has previously managed the very successful Athletics Australia Paralympic Program to two Paralympic Games - London 2012 and Rio 2016. Andrew was also the Head of Delegation for the 2018 Gold Coast Commonwealth Games Athletics team.

Prior to this stint at Athletics Australia, Andrew has worked at the International Cricket Council overseeing the East-Asia/Pacific Regional office and as Event Manager for the qualification process for the ICC World Cup competitions. Andrew was also the Athletics Competition Manager for the 2006 Melbourne Commonwealth Games. Before Melbourne 2006, Andrew started his working career at Athletics Australia, in roles that included Development Officer and Assistant Competitions Manager.

Simon Thompson
General Manager - Integrity

Simon Thompson is the General Manager, Integrity and is responsible for Athletics Australia’s integrity, risk and compliance systems, processes and policies.

Prior to this role at Athletics Australia, Simon worked at Sport and Recreation Victoria within the Victorian State Government as Senior Project Officer – Governance and Integrity and also as a Senior Advisor. Simon’s qualifications include a Bachelor of Sports Administration, Bachelor of Laws and Graduate Diploma of Legal Practise where Simon has experience in the legal industry. Simon has also worked at the Australian Institute of Sport, Sport England and at Tennis Victoria as the Places to Play Manager providing club development, governance and member protection support services

Karen Murphy
General Manager - People & Culture

Karen Murphy is the Head of People & Culture, and responsible for leading the development of the People & Culture strategy, driving cultural transformation, establishing frameworks, processes and resources to help drive a high-performance-based culture. Also providing support and advice to our leaders in areas including employee relations, industrial relations and policies.

Karen brings with her extensive experience in human resource management having spent the last decade in senior People & Culture positions in the banking sector, formerly the Head of People & Culture of Bank First – a customer-owned bank. Karen also worked at The University of Melbourne and Swinburne University of Technology and holds a Master of Business (HRM) and a Graduate Diploma, Human Resource Management.

Chris Brophy
General Manager - Finance

Chris Brophy is the General Manager, Finance and is responsible, for managing the Athletics Australia Finance function, this includes financial reporting, statutory compliance, Australian Sports Commission reporting and compliance and financial strategy.

Chris brings extensive experience in finance and strategy across the sporting, government, and commercial sectors. Chris holds a Batchelor of Economics and is a

Fellow Certified Practicing Accountant (FCPA).