Australian Athletics entered 2025 with a bold new identity that reflects the sport’s evolution and growth, connects to its storied legacy and sets its sights on an exciting future.
Previously known as Athletics Australia, this transformation goes beyond a name change, introducing a striking new logo and reaffirming a deep commitment to a broader Australian athletics community - a shift that positions the sport to capitalise on the golden era ahead.
Logos are available to download below, as well as new brand guidelines.
Please note, all collateral and/or assets created using the Australian Athletics logo must be sent for approval.
For further information and for all approvals, please contact the MarComms team via marketing@athletics.org.au.
Please download and read the brand guidelines before using Australian Athletics' brand assets.
Where possible, the colour version of the logo should be used. Depending on the background colour/image there are two options available – Positive or Reverse.
When the colour logo is not a viable choice, the mono logo can be used instead.
Both Landscape and Portrait versions of the logo are of equal standing and can be used interchangeably, depending on which suit the dimensions of the intended application best. Please refer to the brand guidelines for more details on minimum size and clearspace requirements.
Our colours have been chosen for their vibrancy, to communicate the energy of the brand and represent each of it’s key divisions.
