Australian Athletics Brand Toolkit

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Australian Athletics has entered 2025 with a bold new identity that reflects the sport’s evolution and growth, connects to its storied legacy, and sets its sights on an exciting future.

Previously known as Athletics Australia, this transformation goes beyond a name change, introducing a striking new logo and reaffirming a deep commitment to a broader Australian athletics community – a shift that positions the sport to capitalise on the golden era ahead. 

Logos are available to download below, as well as new brand guidelines.

For further information and for all approvals, please contact the MarComms team at media@athletics.org.au.

Brand Guidelines

Please download and read the brand guidelines before using Australian Athletics' brand assets.

australian athletics brand guidelines

PDF
1.9mb

Logo Suite

Where possible, the colour version of the logo should be used. Depending on the background colour/image there are two options available – Positive or Reverse. 

When the colour logo is not a viable choice, the mono logo can be used instead.

Both Landscape and Portrait versions of the logo are of equal standing and can be used interchangeably, depending on which suit the dimensions of the intended application best. Please refer to the brand guidelines for more details on minimum size and clearspace requirements. 

Primary Logo - Portrait

Primary Logo - Landscape

Colour Palette 

Our colours have been chosen for their vibrancy, to communicate the energy of the brand and represent each of it’s key divisions.

HEX #7d878e

HEX #00a594

HEX #fac600

HEX #d06516

HEX #192c34

Major Partners

Member Associations

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Australian Athletics acknowledges and pays respect to all traditional custodians of the lands of which we run, jump, throw, walk and roll throughout Australia. We pay respect to elders both past, present and emerging. We are committed to a positive future for all Aboriginal and Torres Strait Islander communities and to honour their ongoing cultural and spiritual connections to this country and recognise the role and value of culture.
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