Running Australia is a network of fun runs throughout Australia. It was established in 2001 to encourage event organisers throughout the country to work together to grow and improve this industry. Running Australia is now a vibrant network through which the grass roots of the sport are supported; it includes over 80 events and incorporates 140,000 total participants annually.
Running is a key participation sport and is at he front line of the federal government's approach to fighting obesity. 25% of all Australians and 39% of 16 to 29 year olds run recreationally, providing a massive market and growth potential for the program.
Running Australia is a powerful medium reaching recreational and competitive runners across Australia with a current national database of 40,000 participants.
Larger events such as the Samsung Melbourne Marathon, Activ Foundation Perth City to Surf, Sunday Mail City-Bay Fun Run (Adelaide), Blackmores Sydney Running Festival, Canberra Marathon, Skilled Burnie Ten (Tasmania) and the Gold Coast Airport Marathon have a large presence in their cities and advertise both nationally and internationally for participants. The network also extends to smaller local events both in the cities and regionally, providing broad coverage throughout the community nationally.