The Seven Network’s coverage of Australian athletics is ready to step up another gear, as Athletics Australia and Seven announce a three-year streaming deal, commencing with the Australian Track and Field Championships this month, live, free and in HD* on 7plus.
Athletics is one of Australia’s most loved sports, with Australian track and field athletes featuring in six of the top 10 events on Seven during the Tokyo 2020 Olympic Games last year.
Australians will not miss any of the action at a national level, with Seven broadcasting the next three editions of the Australian Track and Field Championships.
Seven Melbourne Managing Director and Head of Network Sport, Lewis Martin, said: “We are very happy to extend our sports offering to include Australian athletics throughout the next three seasons on Seven, Your Home of Sport.
“During the Tokyo Olympics, we saw just how much Australians love getting behind our track and field athletes, and we cannot wait to deliver the excitement, the passion and the pure elation of our Aussie athletes, straight into living rooms across the country. All the action is just one click away on your smart TV, mobile, tablet or computer.”
Athletics Australia Chief Executive Officer, Peter Bromley, said: “We are incredibly proud to announce this partnership with the Seven Network. For a long time, Seven has been a leader in sports broadcasting, and just last year, it took Australian athletics to new heights with the broadcast of the Tokyo Olympic and Paralympic Games.
“We were thrilled to see that there was such an appetite from Australian audiences for athletics during both the Australian Track and Field Championships and the Tokyo Olympics last year. We’re grateful that Seven sees the value of Australian athletics on screens in the lead up to both the 2022 Commonwealth Games and, of course, Paris 2024.
“We have no doubt Seven will help us reach new audiences and inspire more people to get involved in our sport, and we’re excited that through this long-term partnership, the country can get a taste of what’s to come from our sport.”
Seven’s broadcast of the Australian Track and Field Championships will begin with the first session of the Championships at 2.00pm AEDT on 26 March, live, free and in HD* on 7plus.
By Athletics Australia and Seven West Media
Posted: 15/3/2021
